1. a document that gives bullet points to the press for an upcoming event or media coverage opportunity.
Are you having an event? Photo op? Press conference? Activation? (bleh, corporate jargon) What information do you need to provide to the media that you want to come cover it? Who. What. Where. When. Why. Every child’s favorite questions are also most adults’ favorite questions. You need to have the basics laid out neatly and cleanly for easy reading. Formatting is king, queen!!
Media alerts are also often known as tip sheets and/or press alerts, so if you hear them referred to in that way, it’s the same thing. This will include all the same information as your listing, plus any bold faced names. They’re necessary if you want to invite the local gossip columnist or photog or journalist or news team. There’s nothing better than getting a yes from New York Post Gossip Queen Cindy Adams.
(I once covered an interview that she did with AIDS activist and writer Larry Kramer, and it was one of the most entertaining experiences of my life. Two people with such specific personalities discussing the past and pondering the future was magic.)
Media alerts are generally used specifically for events/red carpets/etc. – sometimes you will have a press release AND a media alert. Media alerts are invitations or save the dates for the press interested in attending to cover a red carpet or event, while a press release is intended for an announcement.
Every media alert includes the following:
- Date and time
- Details on the event
- RSVP details